Ciera Rogers - Fashion Designer & Founder of BABES | The Outsider Advantage

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➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The Guest Ciera Rogers is the visionary founder and CEO of Babes, a groundbreaking fashion brand that celebrates and empowers women of all shapes and sizes. Launched in 2013, Babes was born out of Ciera’s frustration with the lack of stylish, figure-hugging clothing for curvy women. Today, her brand is a beacon of body positivity and inclusivity, offering chic and comfortable designs that have garnered a loyal following, including high-profile celebrities like Kim and Khloe Kardashian. Under Ciera’s leadership, Babes continues to push the boundaries of fashion, promoting self-love and confidence for women everywhere. Her innovative approach and dedication to her craft have made her a prominent figure in the fashion industry, recognized by media outlets such as Vogue Italia, Galore, and Black Enterprise. ➡️ Show Links https://www.instagram.com/cierarogers/   https://twitter.com/iamcierarogers/   https://www.linkedin.com/in/ciera-rogers-a2241225/   ➡️ Podcast Sponsors Hubspot - https://hubspot.com/   My First Million Podcast - https://www.mfmpod.com   The Growth Gear Podcast - https://www.growthgearpodcast.com  NetSuite — https://netsuite.com/scottclary/  Indeed - https://indeed.com/clary Miro - https://miro.com/successpod Porkbun - https://porkbun.com/successstory24  LinkedIn Jobs - https://linkedin.com/excellence ➡️ Talking Points 00:00 - Intro 01:49 - What’s an ‘Outsider’? 04:19 - Ciera’s Journey 06:37 - Embracing Entrepreneurship After Failures 13:06 - Birth of ‘BABES’ 13:55 - Dangers of Overthinking 15:18 - Quit or Persist? 17:08 - Starting in a Competitive Market 19:53 - Instagram Business in 2024 23:12 - Capturing Attention 24:18 - Selling Confidence 25:22 - Attention-Grabbing Tips 28:35 - Professional Trauma 30:43 - Sponsor: My First Million Podcast 31:40 - Outsider Advantage 32:28 - Niche Domination 43:33 - Toxic Business Practices & Imposter Syndrome 48:21 - Managing Fight or Flight Responses 50:14 - Personal Branding & Book Plans 51:44 - Purpose of Ciera’s Book 56:21 - Connect with Ciera 56:29 - Advice to Younger Self 58:04 - Wisdom for Overcoming Adversity 59:00 - Defining Success Our Sponsors: * Check out Blueland: www.blueland.com * Check out Policygenius: www.policygenius.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy