The Seven-Stage Framework for Customer Transformation with Chris Hood

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Chris Hood, a keynote speaker and expert in merging customer success with digital strategy, shares insights on the importance of customer-centric cultures and the power of storytelling. He emphasizes the need to break through assumptions and change mindsets to prioritize customer needs. Hood discusses the seven-stage framework outlined in his book, Customer Transformation, and highlights the significance of building a customer-focused culture throughout the organization. He also emphasizes th...